![]() ![]() "synopsis" may belong to another edition of this title.Ĭharles W. Learn more at: /business-simulation/music2go-marketing. As you move forward you're given control over Sales Promotion, Product Development, and the opportunity to launch new products. Initially, you will have responsibility over Price, Retail Margin, Sales Forecast, and Advertising decisions for a single product. Concepts are introduced as the simulation progresses. Through market reports you'll develop an understating of consumers, competitors and their own company in order to make both marketing strategy and marketing mix decisions. This simulation provides realistic consumer segments featuring unique media preferences, shopping behaviors and product attributes, which vary over the simulation. Available as an optional bundle item for MKTG with MindTap Marketing, Music2Go provides a platform for instructors to explain and illustrate the core marketing terms and concepts. Read or listen to textbooks and study with the aid of instructor notifications, flashcards, and practice quizzes. With a single login for MindTap, you can connect with your instructor, organize coursework, and have access to a range of study tools, including e-book and apps all in one place! MindTap helps you learn on your terms. This bundle contains a softbound version of MKTG, 12th Edition, with access to MindTap Marketing and Music2Go. ![]() Students save money when purchasing bundled products. ![]()
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